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  • Martha MacDonald

Let’s Talk Logo’s, Do You Need One, and How You Come Up with Them

You’ve secured your website’s name, domain, and web hosting. Congratulations! Building a website takes both time and dedication, and you are moving in the right direction. What is your next step? A logo. Do you need a logo?

Clear Content Media Logo

A logo gives you your website and content, instant identity. When people see your logo, they connect it with a product or service. So, over time this logo will represent how the public sees your product or service. But, you might be asking yourself, what does she mean?

Copyright, Registered, Trademark Symbols

While not your typical logo, you have come to know, understand and trust what these symbols mean. A logo works the same way. Think of some of the brands you see in your daily life. Over time, some of the brands you see have gained your trust and become a part of your routine, which brings us back to the beginning. Do you need a logo?

Yes, a logo is your next step. Now what? Now you need to put a creative hat on and start to think about how you would like to introduce yourself to the world. You could use initials, shapes, drawings, or a combination of elements to come up with your logo. The key to coming up with a logo is to take your time. Think about how you might use it on your products, printed materials. Look at symbols all around you; how do they make you feel or think of when you see them? Next, try doodling or sketching out some designs. They don’t have to be artwork; you are just coming up with ideas. If you use your computer, you can use any software program to help sketch out a design.

One of the most important things to remember when working on your logo design is setting the “tone” for your entire brand. Tone? Yes, will your logo represent fun, seriousness, professionalism, creativity? Colors and fonts combined with the logo will help set the tone, but we are working with just the design for now.

Take time to have fun with this one. Your logo will be with you for a long time, and you want to be sure that you’re going to love it for a long time too. When creating content for your website, your logo will appear on it. If you are having trouble coming up with a design for a logo, you could contact a web designer or graphic designer. Most web designers do graphic design as well, and if they are unable to, they can certainly point you in the right direction.

So now that you know you need a logo, it’s time for you to play, have fun, and develop a design you love. Next week we’ll cover fonts and a color theme. Until then, have fun doodling, designing, and coming with your logo design, and I’ll see you at the same time next week. Send us an email if you need help or decide you would rather your logo be professionally designed. We’ll be happy to assist you.

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